THE FAT LOSS JUMPSTART
What if, in just 10 days, you could be on your way to losing 10 pounds—with just 10 minutes of planning a day?
Registration is now closed. Be on the lookout for the next round!
You’re doing everything right—or at least, everything you thought you were supposed to do:
You work out at least a few days a week
You eat “clean” (most of the time)
You try to be disciplined…
And yet, your body isn’t reflecting your effort.
You hate to admit it, but every morning, you look in the mirror and feel defeated.
Your body feels softer. Your clothes fit weird. Your once-favorite jeans? Shoved to the back of the closet.
If you’re being honest, you feel like a stranger in your own skin—like your body is working against you.
And you can’t shake the thought:
If I don’t get a handle on this now... is it just going to keep getting harder? Am I going to keep gaining weight?
Introducing the 10 to 10 Fat Loss Formula
That’s exactly why I created the 10 to 10 Fat Loss Formula—a simple, science-backed method to break through plateaus and kickstart the weight loss you’re starting to think isn’t possible for you anymore.
Here’s how it works:
✔️ 10 Days – Just enough time to kickstart your momentum and lay the foundation for steady fat loss that you won't just gain back
✔️ 10 Pounds – The realistic amount you could be on your way to losing—just like my past Jumpstart clients who are now fitting back into their favorite jeans and wearing bathing suits without worrying about how they look
✔️ 10 Minutes a Day – Because fat loss doesn’t require complicated tracking or changing everything about how your family eats. Fine-tuning makes all the difference.
Inside The Fat Loss Jumpstart, I’ll walk you through exactly how to use this formula to get your body responding again—so you can finally see the results you’ve been working for.
Why your current approach isn’t working…
Most fat loss plans set you up to fail by pushing you straight into calorie cutting—without taking time to understand how your body actually works now (cuz it sure as hell isn’t the same as how it worked in your 20s).
If simply "eating better" or "cutting back" were the answer, your pants wouldn’t still be too tight and you wouldn’t be contemplating sizing up (again).
It’s like trying to fill a leaky bucket—until you figure out where the gaps are, nothing’s gonna change.
Here’s What No One’s Told You:
✔ You’re likely under-eating the two most critical nutrients for fat loss (making your body more prone to storing fat, not burning it).
✔ You’re eating healthy meals—but they’re missing key pieces that actually make fat loss easier (and you’re left feeling unsatisfied and snacky).
✔ Your meals may actually be too low in calories early in the day, leaving you starving by dinner or overeating at night or on the weekends (and wondering why your hard work isn’t showing in the mirror + telling yourself you just need to get your act together).
“I don’t own a scale but at my doctor’s appointment today, I weighed myself just to see what the number was. So far, I’ve lost about 6lbs! I’ve noticed my clothes fitting differently in a good way but wanted to see the number. This fat loss phase has been different than what I had planned in terms of lifts due to illness and nerve pain in my arm but I’ve been prioritizing walks, measuring food, and trying to make empowered choices. I’m pretty proud of myself, I thought it was going to be harder or I had to drastically change what I was already doing.” - Brigid Vanclooster
You have an opportunity here…
Your body isn’t broken. It is speaking to you! Not as an enemy, but as something that needs to be understood.
Those subtle changes—the softer edges, the slower metabolism, the energy dips—are not personal failures. They're signals that it's time for a different approach.
You're too intelligent, driven, and experienced to accept that "this is just what happens after 35.”
But even the smartest and most disciplined people have blind spots. So, fellow Type A friends: asking for help isn't weakness-it’s strategic.
Stop blaming yourself. Start listening. Your body has been giving you clues this whole time.
I’ll show you exactly what to change so you can finally get the results you’re starting to think aren’t possible for you anymore at this point in your life!
This isn’t another boring nutrition course or a recipe download that will collect dust in your inbox.
This is a fast track to help you finally feel like YOU again.
In just 10 days, you’ll walk away with:
✅ A Clear Path to Fat Loss That Works for You → No more stepping on the scale, holding your breath, and feeling disappointed. No more second-guessing if you're eating too much or too little. You’ll know exactly how to adjust your intake so your body actually responds—so your jeans zip up easier, and you stop avoiding your reflection.
✅ A Simple Method to Track What Matters (Without the Hassle) → No tedious forever calorie counting. No apps to obsess over. Just a quick, flexible way to spot what’s keeping you stuck—so you can fix it fast and finally see the scale move.
✅ Meals That Work for Fat Loss (Without Extra Work for You) → No complicated meal plans, no weird foods. Just small, strategic tweaks to what you already eat—so you can wake up feeling leaner, stop feeling stuffed into your clothes, and actually like how you look in photos again.
✅ A Nutrition Strategy That Fits Your Life → A simple, repeatable way to eat that works—so you can stop starting over every Monday, stop wondering if “this is just what happens after 35,” and start seeing a body that actually reflects your effort.
This isn’t about fixating on numbers or following rigid rules. It’s about getting back to the fit, strong, and confident version of you—the one who felt SO good in her skin! Because right now, your reflection doesn’t match the person you know you are—and it’s time to change that.
“This morning, I was getting dressed and realized I didn't feel AS uncomfortable in my clothes as I usually do. Just a few small changes over the last two weeks and I'm already feeling the results! Honestly, the hope that I might actually get my health back on track is giving me so much optimism and frankly relief. Excited to keep the momentum going!” - Amy McIsaac
“My cholesterol results today were the icing on the cake of my fat loss phase. My total cholesterol is down FORTY POINTS and back in normal range. I hadn't even thought about the fact that this could happen, but when the results came back, my jaw dropped, and I can't stop smiling. Talk about #nonscalevictories!
And as far as a scale victory, I've lost 20 lbs and feel so much lighter. I can feel it in my midsection and in my waist for sure! This wasn't as difficult as I thought it was going to be. I'm really thinking more intentionally about my food choices and looking forward to carrying that into maintenance.” - Serrie Anderson
“Making changes is not as scary as you might think! It will force you to face certain perceptions you have about your body and food, but in an important way. For most of my life, I’ve been of the mindset: “I eat what I want and I work out to make up the difference.” But then I turned 40, and was a mom. And it no longer worked that way! I realized that philosophy was no longer serving me. The education and support I accepted around nutrition gave me freedom, not restriction. Athena helped me lose 15 pounds and 8 inches with tweaks to the meals I was already eating. - Kate Boucher
You’re already putting in the effort—now let’s make sure it pays off.
I see you. You’ve either spent enough time, money, and energy trying to figure this out on your own… or you’ve been ignoring that something’s not working for too long!
And I don’t blame you - we’ve all been sold a bunch of confusing, conflicting, and straight-up ineffective nutrition advice from diet influencers who make this way harder than it needs to be. We shouldn’t have to open Instagram, only to immediately see conflicting nutrition advice that leaves you constantly wondering if your food decisions are good enough.
It shouldn’t be this complicated.
I have a simple, science-backed method to uncover what’s been blocking your fat loss—and how to fix it without making your life harder.
This is DIY—but not “do it alone.” You’ll get daily expert guidance, clear action steps, and the tools for your body to FINALLY respond– so you can like what you see in the mirror again!
If you’re tired of eating healthy but not seeing anything for it, just click the button below and join our next jumpstart round today!
I have all of the tools in my toolbox, but I simply forgot how to use them in the throes of motherhood. Athena reminded me of those tools, how I can use them on a regular basis, and what I can adjust in an #AntiPerfect manner.
I’m now 8 weeks into my fat loss phase, and I’m down 6 lbs and can see (and feel) body comp changes too. My winter jacket zips with ease, and I had to tighten the side straps. My swimsuit was noticeably looser at the girls’ swimming lessons. The changes in how my clothing fits is more rewarding than the number on the scale!
- Ashley Kelly