TONED IN 20 CHALLENGE

7 days. 20-minute workouts. Visible changes in your arms, butt, and confidence.

*Registration is now closed. Be on the lookout for the next round!*

Feel like your workouts have hit a wall—or just fallen off completely?

Whether you're:

  • coming off a few inconsistent months

  • feeling blah about results despite showing up

  • or just OVER trying to wing it every week

…I’ve got you.

Toned in 20 is your reset button. Simple. Effective. Zero guesswork. No more choosing between your to-do list and your body. Get stronger, look more toned, and finally see the results of your workouts—in just 20 minutes a day (yes, really). This is the 7 day strength reset you need with the time you actually have.

We start 4/7.

You’re not new to fitness. You don’t need to be dragged to the gym—you actually like it! Movement is your reset button (and one of the few things that clears your head). But for the time you spend working out…not much seems to be happening. In fact, you’ve gained some weight, and you want to nip this in the bud before things get worse. 

Things have changed over the years. You used to thrive on routine: HIIT classes 4 days a week, long weekend runs, Pinterest-worthy Sunday meal prep. You were that woman, and it all worked…until it didn’t. Because the usual life stuff happened: Kids. Job. Stress. Illness. Aging parents. Relationships. Moves. Haywire hormones. Those old routines just don't work for you anymore (I get it…me neither!)

You’re still making an effort: walks, weekend yoga, getting to the gym when you have 45 minutes to spare (you wish you could go longer, but ya know…life). It all feels nice, but it doesn’t seem like it’s actually doing much when you look in the mirror.

Instead, you think:

  • “When did my arms get so flabby?”

  • “I used to have such a cute butt before kids.”

  • “My belly pooches out just like my mom’s did.”

  • “I used to feel stronger in my body…when did this shit happen?”

You miss seeing muscle tone, strength, and feeling proud of your body.

I know this isn’t a matter of willpower. You’re still showing up in the ways you can because you care about feeling strong and good in your skin. You want to wear more from your closet than just leggings! But your life looks different now (as it should), and so the way you take care of yourself needs to reflect that.

You’ve evolved, and your workouts should too (hint: it’s not another 20 move YouTube circuit). And it’s ok to let someone else do the thinking for a bit 😉

Introducing: The 7-Day Toned in 20 Challenge

Rediscover your love of fitness, with structure, clarity, and zero pressure to be who you were five years ago.

Toned in 20 is a strategic, doable way to rebuild muscle tone, get back into your fitness groove, and start seeing a reflection you’re proud of in the mirror again—in just 20 minutes a day, 4 days a week.

You don’t need to find more hours in your week – we can work with what you already have. I promise you, my more-is-better friend, when you train with intention and intensity, 20 minutes is enough to see:

  • Sculpted shoulders that pop in tank tops

  • A lifted, perky butt that doesn’t flatten out in leggings 

  • A tighter waistline that makes your jeans slip right on (you might even try a front tuck now…Gen Z, be damned)

  • Confidence to wear your old favorite white shorts without tugging at them every 10 seconds.

  • Visible shape in the mirror that makes you (and others) do a double take

Toned in 20 gives you freedom from “WTF do I do today?” workout stress. No more wasted reps (5 minutes of post-spin arm pulses with 3 pounders is not “strength training”...sorry). No more wondering if your workout “was enough” (cuz your Apple Watch doesn’t actually know). Instead, you’ll have a clear plan with the right moves and the right weights, so your body finally responds the way you’ve wanted it to after all these years.

This isn’t about going hardcore or trying to look like you’re 22 again. It's about feeling strong and looking great right where you are now.

“I absolutely loved how effective and quick they were. I felt like I could really focus on my form and movements. I always felt the workout could be squeezed in anywhere since it’s only 20 minutes.” - Shannon

What you can expect by Day 7

We know you’re smart and understand how fitness works-you’re not going to transform your entire body in a week. But you will feel the shift that gets you on the path to exactly what you want, because you’ll:

  • Know exactly which weights to grab (and when to go heavier) to keep building muscle tone safely and confidently.

  • Feel the right muscles actually working with every rep (instead of constantly thinking “am I doing this right??”).

  • Finish workouts feeling strong, energized, and more accomplished than you do after all those lumped-together Instagram circuits.

  • Be just three weeks away from starting to see the difference in your arms, shoulders, and back 🔥 (and feel the momentum that keeps you going).

Most importantly, you’ll start to believe your body can change, and that you can make it happen. You’ll rebuild trust in yourself by following through on what you said you would, even when it’s new or hard. That’s how confidence grows. That’s how self-respect is built. That’s how powerful transformations become your new normal.

For the checklist queens who don’t just skim anything…

Here’s exactly what you’ll get inside Toned in 20 and why it matters:

✅ Visible muscle tone and renewed strength—without rearranging your life
Four strategic 20-minute strength workouts designed to build lean muscle definition, without taking over your calendar (+ optional core and cardio add-ons for the days you DO have some extra time).

✅ Confidence that you’re doing it right—and the strength gains to prove it: You’ll get crystal-clear guidance on weight selection, form, and how to progress—no more guessing “WTF does ‘engage my core’ mean??” or wondering if you’re wasting your time.

✅ Consistent progress you can actually see—not just feel: With your plug-and-play Lift Log, you’ll track reps, weights, and wins with zero mental load—so you stay focused and fired up instead of stuck in a loop of random workouts.

✅ Accountability and encouragement when it actually matters (aka a midweek meltdown or “is this working??” moments): You’ll have direct access to the private Toned in 20 text-message channel for expert support, quick answers, and real talk from women who are right there with you.

✅ Momentum to keep going—even if you’ve felt stuck for months: This isn’t just a one-(week)-and-done plan. It’s your reset button. You’ll reconnect to movement, rebuild trust in your body, and walk away ready to keep showing up—with way more energy and way less resistance.

Built for real life: structured enough to guide you, flexible enough to keep up.

You’re busy. Your brain has a million tabs open. You’ve got enough decisions to make and don’t want any more. You just want someone to hand you a simple, clear plan that will make.you.look.GOOD.

Toned in 20 is just that. No wasted time. No decision fatigue. Just the right moves that your body will finally respond to 💪

And remember, this is your base (your “minimum effective dose”). Add on more walks, runs, rides, or your favorite group exercises classes if you want. Or don’t. Either way, you’ll know your strength training foundation is covered. 

Running clears your head. Yoga calms your mind. But the strong, sculpted shoulders you want to show off in tank tops just a couple months from now? You’re gonna need weights for that.

“These [workouts] are quick and pack a punch and I love having the option to add a finisher if I do have more time. Sometimes I have a mental block and struggle to get started if I know a workout is going to take longer. I stay consistent with these and feel accomplished afterward!” - Kelsey

“[My son] doesn’t sleep for more than 40 minutes, but it’s enough time to get a Toned in 20 workout in, and that feeling of successful cry-free nap + workout is the best.” - Amanda

“I started the new Toned in 20 workout track and completed 3 of the 4 workouts…I’ll do the 4th one tomorrow. I like them so far! I pushed myself to lift heavier on some of the upper body exercises and was impressed that I was able to do it successfully. I’ll likely need to buy some heavier weights soon!” - Shannon

“I really enjoy the sets/moves and have been really confident with form as well. Since they are a quicker workout, I’ve had an easier time fitting them into my day, and adding more stretching before and after. I noticed that I’m feeling a lot stronger and have been able to increase my weight load after a couple weeks of more consistent workouts.” - Ann

[I did all 4 Toned in 2.0 workouts this week]. I actually feel good in my body at this size, and I went clothes shopping this weekend and liked almost everything I tried on, which feels like a miracle. I distinctly remember being 15-20 pounds lighter than I am now, running half marathons and doing 90-minute spin classes and bootcamps every weekend, and still feeling like I wasn’t thin enough / fit enough / whatever. I am so grateful to be free of that feeling.” - Carly

You want arms that have a noticeable definition in your vacation photos this year. A back that turns heads in that influencer’s sundress you’ve been eyeing. The confidence to wear whatever you want this summer, without spiraling in the mirror (imagine!!).

This isn’t about getting shredded in a week. This is your fast-track to finding that ‘aha’ moment where things finally click (*cue hallelujah chorus*), and you know you’re on the way to seeing progress again…in your arms, your energy, your self-confidence.

Straight talk - this should be a no-brainer. If you’re not clicking below, you’re just going to keep NOT seeing anything change.

In just one week, you’ll already see the shift. Not just in your body (that too 🔥), but in what you believe is possible for yourself again.

Strong doesn’t have to be complicated. Let’s go.

As a new Mom with my first child, I found it easy to still allocate time for myself and was able to get back to the gym quickly. Once my second daughter entered the picture, I completely lost myself. I knew I needed to carve out time for my physical health but could not figure out how or where in the day I could get it done.

Having been a client of Athena’s for almost 5 years, I now have all of the tools in my “toolbox” for fitness, I simply forgot how to use them in the throes of motherhood. Athena reminded me of those tools and how I can use them on a regular basis and in an anti-perfect manner. Additionally, she was a cheerleader to celebrate my victories like when I was able to up my weights in all of my lifts.

I have used Athena’s training before my wedding, and after my babies, and though the program names have changed over the last 5 years, Athena’s dedication to her clients and knowledge of fitness certainly has not! - Ashley Kelly