Disclaimer: This post is sponsored by Wellcoin as part of a brand ambassador agreement. While I was compensated for this post, all opinions (as always!) are my own. 

Hi friends!

Today I am excited to tell you guys about a new blog collaboration that’s been in the works for the past few months. It’s with an organization called Wellcoin, a health currency company that launched in Boston and New York over the summer. Now that all my wedding planning craziness is over, I will be representing Wellcoin as a brand ambassador.


Wellcoin’s mission is to help the world get healthier by increasing the frequency and diversity of healthy activities in our daily lives, and a Wellcoin is the unit of the world’s first virtual, universal, and positive health currency. Using the online platform or phone app, you can enter healthy choices you make during the day in return for Wellcoins.

In playing with the app, one of the first things I noticed is that the activities do not all revolve around eating a healthy lunch or getting a workout in. The activities encourage a very well-balanced lifestyle, so actions such as sleeping seven+ hours a night, doing something fun, giving back, and spending time with family are also included. I really believe that wellness is not a one size fits all solution, and I think the variety in what actions you can log will really resonate with many of you as well.


The best part: after you earn a certain number of Wellcoins, you get to redeem them for rewards from the Wellcoin marketplace! Rewards include items such as gift cards, new sneakers, free fitness classes, and more. Here is a list of Wellcoin’s current marketplace partners, broken down by category:

Footwear, Apparel, and Sports Equipment

  • BeGood Clothing
  • Dicks Sporting Goods
  • PUMA
  • Reebok
  • Skechers
  • Sports Authority

Restaurants and Groceries

  • Fresh City
  • Hello Fresh
  • Legal Seafoods
  • Orange Leaf
  • Whole Foods Market
  • Yogurtland

Fitness and Wellness

  • Beacon Hill Athletic Clubs
  • Elements Massage
  • Healthworks
  • Prana Power Yoga
  • Pure Barre
  • Republic Fitness


  • Gnarly Nutrition
  • Normal
  • VROU Water
  • Zipcar
  • WB Kitchen

WELLCOIN_MARKETPLACEPretty awesome, huh? New partners are also constantly being added to the marketplace. It’s important to note that the app can work for everyone, but much of the marketplace is location based. Wellcoin is a Boston startup, so many of the marketplace partners are located in Boston. Wellcoin has also launched in NYC. I have read about many of the companies offering online shipping options to folks outside of the Boston and NY areas, so I think it’s worth checking out.


Wellcoin is also set up like a social network! As you post pictures or updates of your healthy choices, your Wellcoin friends can like and comment on them, earning you even more WC credits. The more social engagement you have, the more rewards you can get. For example, my 3 mile run last night earned me 30 credits, but after my picture got some social engagement, my points tripled! Even better, for those of you with Fitbits, your device will automatically send your daily information to Wellcoin for credit, making tracking things like steps and sleep so much easier.

FREE Wellcoins for F&F Readers

As a brand ambassador, I get to offer you guys 500 free Wellcoins just by signing up! You only need 2,000 Wellcoins to receive a $10 gift card to Whole Foods, so this will help you be well on your way. You can download the app or visit wellcoin.com to join me in earning rewards for our healthy choices. Just enter discount code FITNESSANDFETA upon creating a username and password. If you sign up, don’t forget to follow me so we can root each other on.

Twitter Chat TONIGHT

Also as part of this collaboration, I’ll be co-hosting a Wellcoin Twitter chat tonight at 8pm alongside fellow brand ambassadors Nicole from Pumps & Iron and Michele from NYC Running Mama.

Wellcoin: Oct 6 Twitter party

We’ll be discussing how to fall into healthy habits this season, and you can follow along at #BeWELLCoin. If you’re around tonight, I would love your support and hope you’ll join us!

Readers, let’s chat! Have you heard of Wellcoin before? Do you think a platform like this helps with incentivizing healthy behaviors?